Who can use WhatsApp Business API?

Learn the eligibility rules for companies to access WhatsApp Business API and what approvals are required.

Any legitimate business that passes Meta’s verification and follows messaging policies can use the WhatsApp Business API. Certain industries are restricted, and clear opt-in is mandatory.

Key takeaways

You need a verified Facebook Business account and a phone number to register.

Some regulated categories (e.g., tobacco, gambling) are restricted by Meta.

Opt-in proof is required; customers must consent before you send templates.

Eligibility basics

Registered legal entity with documentation (tax IDs, incorporation papers).
Facebook Business verification completed.
WhatsApp Business profile linked to your number.
Opt-in collection that is explicit and documented.

Industries with extra scrutiny

Meta restricts or blocks certain categories like tobacco, weapons, gambling, or illicit services. Check the latest commerce policy before applying.

Approval flow

Typical steps:

Submit business verification documents in Business Manager.
Connect and verify your phone number for WhatsApp Business.
Create initial templates (utility first) and submit for review.
Keep opt-in evidence in case Meta or your provider requests it.

FAQs

Can small businesses use the API?

Yes. Size is not a blocker; compliance and consent are what matter. SMBs often start with a provider that simplifies onboarding.

Do nonprofits or education institutes qualify?

Yes, as long as they meet verification requirements and comply with messaging policies.

What if my industry is restricted?

You may be denied or limited. Consider alternative channels or work with your provider to see if a specific use case can be approved under policy.