Our Story

The People Behind the Platform.

We are a team of innovators, strategists, and technologists passionate about helping businesses communicate more effectively. Discover our journey, our values, and our vision for the future of business automation.

Our Journey

From Digital Agency to AI Innovator

Our story began as DigitalAkki Inc., a full-service digital marketing agency helping businesses grow online. Results were strong—yet one challenge kept surfacing: scaling customer conversations reliably and at speed.

To solve it, we evolved. We poured our go-to-market and operations insight into building a product that makes communication effortless at scale. That inflection point became BotMax AI Technologies.

Today, we focus on business automation—powering thousands of daily conversations and measurable outcomes for teams worldwide.

1 Agency Foundations 2 Product Pivot 3 Automation at Scale
  • Marketing DNA + Product Thinking: strategy, execution, and platform in one place.
  • Built for scale: robust messaging, analytics, and automation workflows.
  • Outcome-focused: faster response times, higher conversions, lower ops load.
Evolution from agency services to an AI-powered product company
Agency Product → Automation
Purpose & Direction

Mission & Vision

The principles that shape our roadmap and every product decision we make.

Mission

Our Mission

To democratize business communication by providing powerful, affordable, and easy-to-use AI-driven automation tools that help businesses of all sizes connect with their customers and scale effortlessly.

  • AI-first tooling without enterprise complexity
  • Accessible pricing for startups to enterprises
  • Frictionless setup, measurable outcomes
Affordable AI-Driven Easy to Use
Vision

Our Vision

To become the world's leading business automation platform, creating a future where every customer interaction is instant, intelligent, and impactful, fostering stronger relationships between businesses and their clients.

  • Instant, multi-channel conversations at scale
  • Intelligent workflows powered by real-time data
  • Impactful experiences that build lasting loyalty
Instant Intelligent Impactful
Leadership

Meet Our Leadership

We are a team of passionate leaders dedicated to building the future of business communication.

Photo of Ankit Mishra

Ankit Mishra

Founder

Global

Product-first founder aligning vision, execution, and market outcomes to scale automation responsibly.

Product Strategy AI Ops
Photo of Shadab Shekh

Shadab Shekh

Co-Founder

Global

Leads execution across GTM, partnerships, and customer success turning ideas into repeatable value.

GTM Partnerships CX
Photo of Emily Carter

Emily Carter

Head of Marketing — US & EU

USA / EU

Multi-market growth leader across performance, brand, and lifecycle programs.

Performance Brand Lifecycle
Photo of Felicia Tan

Felicia Tan

Head, Sales & Tech — Singapore

Singapore

Owns revenue and technical solutioning for APAC with deep presales and architecture chops.

Revenue Solutions APAC
Photo of Himanshu Mishra

Himanshu Mishra

Head, Sales — WhatsApp Products

India

Leads commercial growth for WhatsApp Business API solutions — onboarding, enablement, and channel success.

WhatsApp Sales Enablement
Photo of Shivendra Singh

Shivendra Singh

Head, IT Sales India

India

Drives enterprise and mid-market IT sales with a focus on solution fit, velocity, and long-term value.

Enterprise Solutioning India

Our Journey of Growth & Innovation

From a passionate startup to a leader in AI automation, here's a look at our key milestones.

2016

Founded as DigitalAkki Inc.

Our journey began as a digital marketing agency with a mission to help businesses succeed online.

2016

Landed Our First Project

Marking the official start of our commitment to delivering exceptional results for our clients.

2019

25 Successful Projects

A major milestone showcasing our growing expertise and the trust our clients placed in us.

2022

Delivered 100 Projects

Scaling our operations and team to serve a wider range of clients with diverse needs.

2024

Launched BotMax AI WhatsApp Automation

Marking our pivot to a product-led company, we launched our flagship SaaS product to revolutionize business communication.

2025

500+ Projects Delivered

Demonstrating our continued commitment to service excellence alongside our product innovations.

2025

Launched BotMax AI Cloud Dialer

Expanding our product suite with an AI-powered PWA dialer for modern call centers.

2025

Launched BotMax AI MailManager

Introducing a powerful cold email tool to help businesses scale their outreach effectively.

What We Stand For

Our Core Values

The principles that guide every decision we make.

Innovation

We push the boundaries of what’s possible to build smarter, faster, and more human solutions.

Ship & learn AI-first

Customer-Centricity

We design backwards from outcomes. Your success metrics are our roadmap.

Outcome-led Voice of customer

Integrity

Transparency and ethics are non-negotiable—from data handling to pricing and delivery.

Trust-first Own the outcome

Collaboration

We win as one team—cross-functional, candid, and relentlessly supportive.

No silos Feedback culture

Join Us on Our Journey

Whether you're a business looking to grow or a talented individual looking for your next challenge, we'd love to connect.

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