How to apply for WhatsApp Business API

Step-by-step guidance to apply for WhatsApp Business API through a provider and complete the Meta requirements.

Apply for the WhatsApp Business API by partnering with a Business Solution Provider (BSP), completing Meta verification, and submitting your first templates. Here’s the practical flow.

Key takeaways

Pick a reputable BSP or platform (like BotMax AI) to host and manage compliance.

Verify your business in Meta Business Manager and connect a phone number.

Prepare opt-in capture and submit at least one utility template for approval.

Choose your provider and plan

Most businesses go live through a BSP that provides hosting, inbox, and automation. Compare pricing, SLAs, and compliance support before choosing.

What to compare:

Onboarding help and migration support.
Inbox/automation features versus raw API only.
Pricing: Meta pass-through plus platform fees.
Data residency and uptime SLAs.

Complete business verification

In Meta Business Manager, submit legal documents (incorporation, tax IDs) and connect your domain if requested. This unlocks higher messaging limits.

Connect your WhatsApp number

Add a phone number, set a display name that matches your brand, and verify via SMS/voice. Avoid numbers already tied to the consumer/Business app.

Submit templates and test

Create at least one utility template (order update, OTP, reminder) with clear sample values. Once approved, send a test via your provider’s inbox or API.

FAQs

Do I need a website domain that matches my display name?

A matching domain helps approval. Your display name should align with your brand and website.

Can I switch providers after applying?

Yes. You can port your number between BSPs if you follow Meta’s migration process.

Should I apply directly with Meta?

Direct application is uncommon; a BSP streamlines hosting, compliance, and support. Platforms like BotMax AI handle the heavy lifting.