WhatsApp Business API eligibility

Check if your business qualifies for WhatsApp Business API and what categories face restrictions.

Eligibility for WhatsApp Business API depends on being a verified, policy-compliant business with clear customer opt-in. Restricted industries face extra scrutiny.

Key takeaways

You need a verified Facebook Business account and compliant use cases.
Certain categories (tobacco, gambling, weapons, illicit services) are restricted or disallowed.
Opt-in proof and a clear display name help approvals and quality.

Core eligibility criteria

Registered legal entity with verifiable documents.
Facebook Business verification complete.
A phone number that is not tied to the consumer or Business app.
Opt-in collection that states what messages users will receive.

Restricted or sensitive categories

Meta may deny or limit access for high-risk industries. Review the latest Commerce and Business Messaging policies before applying.

Signals that strengthen eligibility

Display name matches your brand and website.
Privacy policy and terms of service available on your site.
Documented opt-in capture (forms, checkboxes, consent logs).

FAQs

Can early-stage startups use the API?

Yes, if they meet verification and policy requirements. Size is not a blocker.

Do nonprofits qualify?

Yes. Nonprofits can use the API as long as they comply with policies and verification.

What if my industry is partially restricted?

Work with your provider to confirm allowed use cases, or consider alternative channels if Meta disallows your category.

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