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WhatsApp Business API / 4 min read

WhatsApp utility template examples

Examples of WhatsApp utility templates for orders, billing, and appointments.

Utility templates cover transactional updates like orders, billing, and appointments. Keep them factual to stay in the utility category.

Key takeaways

Use utility templates for expected updates users opted in to receive.
Avoid promotional language to prevent marketing classification.
Include clear placeholders and samples for smooth approval.

Example templates

Order update: “Hi {{1}}, your order {{2}} is out for delivery. Track here: {{3}}.”
Invoice reminder: “Hi {{1}}, your invoice {{2}} is due on {{3}}. Pay at {{4}}.”
Appointment reminder: “Reminder: your appointment on {{1}} at {{2}}. Reply 1 to confirm, 2 to reschedule.”

Tips to keep utility classification

Avoid discounts or promos in the body.
Be specific about the transaction or request.
Provide sample values that match the context.

Buttons and headers

Use CTA buttons for tracking, payment, or confirmation.
Optional header for order/appointment ID to add clarity.

FAQs

Can I add a small upsell in a utility template?

No. Any promotional language can move it to marketing or be rejected.

Do I need opt-in for utility messages?

Yes. Users must consent to receive these updates for their transactions.

Can I reuse one template for multiple brands?

Use brand-specific templates tied to your approved display name to avoid confusion and rejection.

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