WhatsApp Business API billing explained

How billing works for WhatsApp Business API across Meta charges and provider fees.

Billing for WhatsApp Business API combines Meta’s conversation charges with provider/platform fees. Knowing how invoices are structured helps you reconcile costs.

Key takeaways

Meta bills per conversation category; providers add their own fees.
Invoices may show conversation counts, template usage, taxes, and platform charges.
Track spend by category to optimize campaigns and reduce waste.

What appears on invoices

Conversation counts by category (marketing, utility, authentication, service).
Provider/platform fees for hosting, inbox, seats, or storage.
Taxes such as GST/VAT depending on your region.

Reconciling Meta vs provider fees

Some providers bundle Meta charges; others itemize. Clarify the model to avoid double-counting.
Match conversation counts with your analytics to confirm accuracy.
Monitor quality and opt-outs to prevent costly retries or blocked templates.

Keeping billing predictable

Set budgets/alerts per campaign and conversation type.
Use utility templates for expected updates; reserve marketing for targeted sends.
Review template performance monthly and prune low-ROI sends.

FAQs

Why is my provider invoice higher than Meta’s published rates?

Providers add platform or hosting fees. Some include support, inbox, or analytics in that markup.

Can I get itemized billing?

Most providers offer itemized statements. Ask for conversation counts by category and any per-message/platform fees.

How do I reduce billing variance?

Cap campaign sends, monitor template rejection rates, and keep opt-in quality high to avoid wasted conversations.

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