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WhatsApp Business API / 4 min read

How to create WhatsApp message templates

Step-by-step guide to create WhatsApp message templates that get approved.

Create WhatsApp message templates by choosing the right category, writing clear copy with placeholders, and submitting with solid sample values.

Key takeaways

Pick the correct category (marketing, utility, authentication).
Use placeholders like {{1}} with example values in your submission.
Keep copy concise, value-focused, and policy compliant.

Step-by-step template creation

Define the use case and choose category accordingly.
Write the body with placeholders for personalization.
Add header/footer/buttons if needed for clarity or actions.
Provide sample values for every placeholder.
Review for policy compliance and submit.

Copywriting tips

Lead with value; be specific about the action or update.
Avoid spammy words, excessive caps, or vague offers.
Keep it short; use buttons for clear CTAs.

After submission

Monitor approval status; refine and resubmit if needed.
Test with internal numbers before broad sends.
Tag templates and track performance by type.

FAQs

Do I need different templates per language?

Yes. Submit localized versions to avoid rejection and improve clarity for users.

Can I duplicate a template?

Most providers allow cloning; adjust text and samples before submitting.

Should I add emojis?

Sparingly. Keep them relevant and professional to avoid rejection.

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